We know red in many different contexts and forms. We recognize it as a primary color, from which all color can be derived. The effect of this hue in culture, our physical self and mental self is much recognizable. Which should be quite obvious if you consider how red, as power color, we most often associate with love and sexuality. Red holds the power to raise blood pressure, and heart rate. It is said that it can encourage feelings of hunger, romance, desire, excitement, anger, ambition, power and war. In 18th Century Bavarian Germany red was the prominent color at weddings. Symbolizing the celebration of love, red was also long before recognized as good luck and symbolized fertility. It remains today during Greek weddings for the bride to wear a red veil, and the recognition of the importance of red in Chinese wedding culture also remains. It will be proven time again, that despite era or trend, red will continue to have power over our emotions. Therefore in implying it’s a ‘power’ color should seem very true. The importance of making a statement, seeking attraction, drawing attention, alerting to danger can all be obtained by a single flash of red. It will forever seize to catch the eye and ignite our body, demanding physically that we feel emotion for it.

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