The universal favorite color of blue is said to improve feelings of calm and to aid intuition. It may help one sleep and provide a sense of time passing more rapidly. Blue, unlike any other color in the spectrum is very consistent in the emotions it conveys in us and how we associate it. In feelings of peace, unity, tranquility, calmness, trust, confidence, loyalty, dependability, wisdom, nobility and cleanliness, blue offers very little in negative reaction to our physical being. However, the only warning possibly being that too much blue may make us feel blue. When Zeus was said to be sad and crying it was believed that the heavens rained blue. So the phrase ‘feeling blue’ was associated with being sad or feeling down. In many cultures blue is signified as bringing peace or keeping bad spirits away. It is non-threatening, confident, stable. It exudes an heir of importance without being sinister and therefore in the corporate world of the power suit it seems well fit. Blue may increase productivity and encourage communication in business settings with it’s ability to calm and provide even flow. In the western world we may find more than 50% of us claim blue as our favorite and around the world it is related to blue skies and blue water, both of which have positive meaning. We continue to find comfort in blue more so than any other hue, therefore making it necessity.

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